Why Advantage?

Industry Standard

Advantage distinguishes itself through its open-source philosophy, fostering collaboration between publishers, tech vendors, and buyers. By embracing this approach, Advantage sets an industry standard, uniting stakeholders and driving progress towards shared goals.

Streamlined Distribution

Building upon its foundation of collaboration, Advantage streamlines the buying and implementation of high-impact ads. By focusing on easier distribution and overcoming technical barriers together, it accelerates innovation and empowers businesses of all sizes to thrive - maximizing impact and efficiency.

Security

In addition, Advantage prioritizes security. With an emphasis on safeguarding publisher control over implementation and code, Advanatge reduces reliance on third-party scripts, creating a safer online environment. By embracing security, Advantage not only caters to publishers' interests but also enhances trust and reliability across the digital landscape.