How does it work?
Advantage is composed of three main ingredients:
Advantage Messaging Protocol
Introduction
The Advantage Messaging Protocol streamlines the communication between ad creatives and websites, ensuring ads are displayed correctly regardless of buying channel (Direct or programmatic) or safe frames. The messaging protocol allows the publisher website to either confirm or reject reuqested formats from the advertisement code - when the reuqest is confirmed by the website the ad container will adjust to the requested format. This interaction occurs seamlessly via the secure messaging protocol ensuring that advertisements can elevate their presence without compromising the integrity or security of the webpage.
Here’s how it works:
- Initialization: Upon being loaded into a webpage, an ad creative identifies itself as complying with the Advantage format standard using the Advantage messaging protocol.
- Communication: The website receives this notification and checks its configuration to determine if the requested format is supported.
- Adaptation: If the website supports the format and confirms the request, it adjusts the ad slot or placement to accommodate the creative, ensuring the ad displays as intended.
- Success: The ad is seamlessly integrated into the webpage, optimized to capture viewer attention and drive engagement.
Implementation
The Advantage protocol is designed with simplicity in mind, featuring an easy-to-use API that facilitates quick adoption by creatives and website owners. If your website is already equipped with high-impact ad formats, the Advantage messaging protocol can be used as stand alone to standardise the communication between the advertisement and website.
The Advantage Wrapper
Simplify High-Impact Ad Integration with the Advantage Wrapper, serving as a custom HTML element that drastically simplifies the deployment of high-impact ad formats. Leveraging the robust Advantage messaging protocol, the Wrapper comes equipped with a versatile array of pre-defined high impact ad formats, designed to integrate seamlessly into any website.
Key Features & Benefits:
- Ease of Use: Implementing state-of-the-art ad formats becomes as simple as enclosing your ad slots with the Advantage Wrapper. This straightforward approach eliminates the complexity traditionally associated with high-impact ad deployment.
- Customization & Flexibility: Tailored to meet the unique needs of your website, the Wrapper allows for extensive customization. You’re in control and only a few configuration steps away from activating the full potential of each ad format.
- Efficiency & Effectiveness: By doing the heavy lifting—ensuring ads display correctly and resonate with viewers—the Advantage Wrapper not only enhances user engagement but also optimizes the advertising space on your website.
Getting Started:
Wrap your ad slots with the Advantage Wrapper (div) and apply the necessary configurations to align with your website’s requirements depending on high impact format. This streamlined process simplifies the implementation of new high impact formats onto your website while the confifuration steps gives you full control of how the creative and website code harmonize.
Standard definitions of high-impact formats
Our mission is to establish a comprehensive resource that not only delineates but also sets the industry standard for high-impact ad formats. By defining clear, universally applicable standards as a community, we aim to streamline and elevate the online advertising experience for publishers, advertisers, and users alike.
Key Highlights:
- Unified Standards: We're dedicated to developing and promoting standardized high-impact ad formats that ensure consistency, quality, and performance across the digital landscape.
- Integration with Advantage Wrapper: These standardized formats are seamlessly integrated and pre-configured within the Advantage Wrapper. This integration facilitates effortless adoption and implementation, ensuring that ads delivered via the Advantage platform meet our rigorous standards for impact and effectiveness.
Our standardized ad formats, embedded within the Advantage Wrapper, serve as a cornerstone for creating engaging, memorable, and effective advertising experiences. By adopting these standards, publishers and advertisers can leverage the power of high-impact ads with confidence, knowing they adhere to best practices that enhance visibility, engagement, and user satisfaction.
Explore our standards and join us in shaping the future of digital advertising, where quality, consistency, and user experience prevail.